March 25th, 2016
You know the story. The mechanic never has a working car. The shoemaker’s kid has holes in his shoes. The graphic designer can’t come up with her own logo. Such was the case for me when I decided to launch a new photography brand. Sometimes when you’re so close to something it’s hard to be objective. It’s hard to follow through.
As a seasoned designer who has worked on developing large international brand identities, hiring someone else to create my brand identity was a difficult thing to do. I knew I would have to find someone I could trust to do an amazing job. I knew I would have to find a company with a culture of fun and easygoingness (because that’s how I roll) and I knew it would be expensive. Because excellence comes at a price. And as an artist committed to excellence I’m ok with that. I know the value of a good creative team and the investment is worth it. Doing it right the first time is always the better way to go.
The Rainmaker Headquarters
Walking into the Rainmaker headquarters in Spokane, Washington is like meeting old friends for lunch. You’ll be offered a drink, maybe even a cookie if it’s a rainy day. You’ll chat on a comfy couch or meet in the casual conference room. You might even get to take a spin around the room on the giant bike scooter or play a round of shuffleboard. Don’t you just want to pop on over there right now????? I do!
On the flip side of fun, helping a deadline driven person, like myself, stay on track and get the necessary work done was a strength I appreciated in the Rainmaker team. They have a very systematic approach to their workflow, using modern technology to keep track of everything and keep everyone in communication. Everything went so smoothly. I was very impressed. Having worked at several design/marketing agencies and as a freelancer, I’m aware of all the things that could potentially go wrong with a project of this scope and I just didn’t see any of it.
The Team of Experts
The fact that each aspect of a project is handled by a different expert was also something I appreciated. In most smaller agencies designers will also be required to program websites and apps. Writers will also have to answer phones, take care of shipping, production management and printing. At Rainmaker, everyone has one job and they do it well. Writer, designer, programmer, print production manager, administrator, bookkeeper, etc. I worked in some capacity with each one and they all contributed to the success of our projects.
My assistant and I also had the privilege of photographing Rainmaker and it was a blast! So fun and easy. They were naturals in front of the camera and I truly enjoyed being able to give back to them after they had given so much to me and my business.
Working with Sophie, the Rainmaker Art Director/Designer was a breeze. We brainstormed some ideas using a Pinterest board and then she gave me a list of specific shots they needed. Candace, the master of scheduling, created a detailed schedule for our shoot, specifying when each person needed to be ready for their individual shots and when we would be meeting for group photos. I loved seeing their strengths adding to the success of our photo shoot. Capturing the essence of their brand on camera was easy because they simply live it and everything about their space and communications manifest it.
If you’re in need of creative services in the Spokane area (and beyond) and you’re looking for a fun team who is dedicated to helping you develop your vision into an excellent entity that will likely cause a massive amount of success to rain down on you, call Rainmaker. They’ll take good care of you (and give you a bunch of cool swag).
See more photos from their WorkStory session in the portfolio section of our website.