One question I get asked often, especially by people who are DIY-ing their marketing, is what do I do with my photos?
So I thought I’d give you a quick list of where to start and what you can use your photos for to level up your image. That’s why you hired me, that’s why you have this library of images and if you need help figuring out how to more efficiently use your images after you hire me, I can help you with that.
Social Media Marketing
Social media. It’s easy to go in and pre-schedule all of your posts. People love to see photos of you, they love to see faces and I have statistics and analytics to back that up. People give more engagement to faces, especially if the person they engage with is in a service-based business. So, put it all out there on the platforms that you’re using, don’t be afraid to post your pictures.
Your website. If you have opportunities to put photos on your website that showcase what it’s like to work with you or what products that you sell, use your photos on your website. Put them all over the place!
An ad funnel. You need engaging images in an ad funnel in order for people to click on the ad and see what it’s all about.
Print ads. If it makes sense for you to use print ads. Most businesses are moving away from print ads but perhaps your audience is still reading print and engaging in print. There are some business print ads in magazines or special publications that still make sense and having an amazing photo is going to make you stand out from all of the other poorly designed ads.
Packaging. If you’re selling a physical product and you need to put some instructions or something that shows how the product is used, having the right photos for that is important. Even if you’re selling online, as in online retail, having great photos of your product is important but packaging is a place you can use photos as well. As a former package designer I used photos a lot in package design.
Large Scale Graphics
Number six: Large-scale graphics. That includes Billboards and the sides of semi trucks, I can’t tell you have many semi-truck wraps I designed in my career and having the right photo can make all the difference. The right photo can make an ideal backdrop for your booth at a trade show, so we could strategically create images that would look amazing for that.
Business Collateral. On a smaller scale, your email signature and your business cards. Especially if you’re in a service based business. People want to see your face, they want to know who they’re working with and that helps them to remember when they see your name.
So, those are some good places to start. There are many different ways to use your photos. I often hear people wonder if it’s a good investment to have a library of images created for you and I say it depends on you. How are you going to use these photos and images?
If you use professional photography in all of these different places, each usage could compound and make it so that you’re only paying pennies for each.
Each application multiples your return on your investment for those images. Now if they are just sitting on your hard drive, and you’re not using them, then it wasn’t a good investment.
If you’re struggling with how to use your photos and you’re a client of mine, you’ve already hired me, reach out to me and I can point you to some resources.
How To Decide If You Should Hire a Professional Branding Photographer
If you’re contemplating whether or not you should hire a photographer to create a library of images for your marketing efforts, consider brainstorming a list of all the different ways that you would use them that makes sense for your business. That can help you to determine whether or not it makes sense for you to hire a professional photographer.
If you’re planning on using all illustrations for your brand, maybe you just need a headshot for LinkedIn. On the flip side if you’re going to be doing some of those major things that require great photos , then it’s totally worth the investment to have the right kind of image created that’s taking up all of that real estate for those investments.
A billboard, an ad, even a Facebook ad funnel, could cost thousands of dollars. If you cheap out on the photo taking up all of the real estate and communicating the message that you want to communicate it’s not going to be effective. It’s going to be a total waste of the money to spend on those advertising avenues without making sure you’re investing in creating the right image.
I hope that was helpful in helping you determine what to do with your marketing photos. If you have any questions or if you’re wondering about something you were thinking about doing for advertising and you wondered if it would be a good use of photos, leave a comment below or contact me and I’ll see you later!