Lisa became the owner of North Town Insurance right as the COVID-19 pandemic hit. Her office went through a lot of changes as they pivoted their focus to bringing more engagement to their clients while also creating stronger relationships.
Lisa has chosen to use humor and fun to bring a more lighthearted and whimsical marketing perspective to her potential clients. Humor is a VERY effective marketing tactic, especially when marketing the “unsavory” or “stressful products” (who has ever had to use their insurance for anything but a stressful situation?!)
Examples of how Lisa uses humor in her marketing:
- Instagram – showing up for her followers as a real person, with lots of humorous content on stories, posts, reels, etc
- Facebook posts and tutorials
- In person – you can find those that work at North Town Insurance often dressed in costume for holidays
How does WorkStory help North Town Insurance with their content marketing?
“It has been such a gift to hand off the content creation role to someone that knows how and enjoys doing it.” Says Lisa, “Our clients call to say thank you for the valuable information that we send in our emails.”
Need Help with your Content Marketing?
Schedule a WorkStory BrandStorm
The WorkStory BrandStorm is a deep dive brainstorm interview where we get to know everything about your business, where you’ve been, where you are and where you’re looking to go. We will identify what your compelling brand story is and a plan for exactly what it looks like to infuse that into your branding and marketing so you can attract more ideal clients.
Then you can decide to hire us to execute the plan or do it in-house. The plan itself is a valuable roadmap for you and your business, so it’s a win either way!
The cost of the BrandStorm will be applied to your package when you decide to hire us.