The popularity of social media and other digital platforms has made content marketing more accessible to businesses than ever before. But it can also be overwhelming, ineffective and down right confusing!  Unless you have the right strategy.  In this video training, I share tips for creating the right kind of […]

Professional imagery is a crucial part of creating your brand for your business. While your product or service is the star, quality photos allow you to show off your company and what you and your team can do. After all, first impressions are everything, and you want to create the […]

Earlier this year I had the opportunity to interview my wonderful client Jody Moore, a master certified life coach and owner of Jody Moore Coaching, to talk about how people can work on loving the way they look in photos. It’s a big issue I notice with so many people […]

A glimpse into the post production and retouching process After the pre-planning meeting and your branding photoshoot, now I am going to load your images into my computer and develop them. In the past, a photographer would have developed the images in a darkroom, then use those negatives to create […]

One question I get asked often, especially by people who are DIY-ing their marketing, is what do I do with my photos? So I thought I’d give you a quick list of where to start and what you can use your photos for to level up your image. That’s why […]

In this video I talk about the difference between visual communications, designed to sell, versus just creating pretty pictures. Of course you want your branding pictures to look pretty. You want them to look nice, but it’s more effective to have images that are actually communicating something desirable to your […]

You should hire a photographer who specializes in visual communications if you want to use the images to market or brand your business.  Rather than hiring a regular portrait photographer or your uncle Bob. Someone like WorkStory Photography is going to be an expert in branding, marketing and design. Before […]

I so I hear a lot from people that they’re not ‘photogenic’. Have you said that? I feel like every time I walk in a room, especially for corporate headshots where there’s a group of people, who do not necessarily want to get their picture taken, but their bosses said […]

I get a lot of questions about headshots, so I wanted to clarify a couple of things. AreYou Sure You JUST Want a Headshot? The first thing that I ask is what do you mean by headshots? Do you mean you just want one picture or a few pictures of […]

We’re going to talk about a content creation retainer.  I have had a lot of clients approach me lately saying ‘We create these photos, but I need new photos every month with videos. I need all this content, can you help me?’ My answer is yes! In fact, I am […]