I felt Tanya really captured “me” even though we do not know each other well. I look professional and capable but also like I care, which is the message I like to deliver. Tanya did not ignore my discomfort with being photographed, but she also did not let it get in the way. Most photos of me show my unease, but not the ones Tanya took. The photographs ﬁt well with my brand – clean, modern, sophisticated but approachable.